Experience Header Image

Looking for details about my freelance writing experience? That’s here.

CuraLinc Healthcare
CONTENT WRITER-B2B MARKETING
July 2023 – Present

  • Manage content marketing efforts during a period of rapid growth following a major investment and acquisition of a new partner
  • Ghostwrite thought leadership articles for online publications, including Forbes and Corporate Wellness Magazine
  • Collaborate with creative, sales, event, product and clinical teams to produce blog posts, eGuides, data sheets, press releases, social posts, and video scripts

Madeleine Crouch & Co., Inc.
SR. ACCOUNT EXECUTIVE
Sept. 2022 – July 2023

Served as primary contact for international nonprofit, working directly with executive director and volunteers to grow membership and position client as premier industry association. Managed assistant account executives.

  • Managed all aspects of annual conference for 250+ attendees, including exhibitors, vendors, sponsorships, event marketing, and registration
  • Scheduled and managed volunteer committee meetings, and trained new volunteers
  • Wrote and distributed monthly email communications for 9,000+ subscribers
  • Increased LinkedIn page followers by 36% in 90 days

Humu
PRODUCT CONTENT SPECIALIST (CONTRACT)
Aug. 2022 – Dec. 2023

  • Translate behavioral science subject guides into engaging, easy-to-read microcopy for non-scientific audiences
  • Provide feedback and guidance to writers based on Humu writing guides, research, and collaboration with behavioral science team
  • Audit content library to ensure clarity, consistency, and scientific rationale

NALCAP / The Education Office of the Embassy of Spain
NORTH AMERICAN LANGUAGE AND CULTURE ASSISTANT
Oct. 2021 – May 2022

  • Assisted in bilingual education at an institute for secondary education in Cádiz
  • Prepared English language activities for ages 12-18 in 5 subjects
  • Provided one-on-one English conversation practice sessions for teachers and the school director

Note: You can read more about the reason I made the leap to teach abroad and my experience here.

UT Southwestern Medical Center
SR. PROGRAM LEADER, ORGANIZATIONAL DEVELOPMENT & TRAINING
Oct. 2019 – Aug. 2021

Served as employee experience expert, promoting activities, initiatives, and programs that support and sustain the UTSW values for developing and engaging employees. Worked collaboratively with cross-functional internal customers on comprehensive internal communications plans and/or major announcements

  • Developed 2 new employee recognition training courses
  • Trained more than 120 leaders on virtual employee recognition and engagement strategies during COVID-19
  • Completed one-year leadership program, including live training in coaching, conflict management, and employee engagement, among other skills
  • Invited by International Performance Management Institute to serve as an employee engagement panelist in the Healthcare Think Tank webinar series

UT Southwestern Medical Center
EMPLOYEE RECOGNITION PROGRAM LEADER
Feb. 2018 – Sept. 2019

Partnered with Health System leaders to increase awareness of UT Southwestern reward and recognition programs among staff, and to create culture of recognition. Served as liaison and actively participated on related committees, including Employee Advisory Council, State Employee Charitable Campaign Leadership Committee and Employee Recognition Committee

  • Designed and presented new employee recognition programs to more than 100 managers and executives
  • Planned and managed 5 annual employee recognition events
  • Increased quarterly award nominations by 25% and achieved 100% committee voting

UT Southwestern Medical Center
INTERNAL COMMUNICATIONS SPECIALIST
Sept. 2016 – Feb. 2018

Developed and executed communications plans to promote employee events and campuswide initiatives, including State Employee Charitable Campaign (SECC) and Employee Recognition Week. Worked closely with marketing, design, web, and social media teams to enhance the promotion of programs and physicians through posters, digital monitor slides, Facebook Live events and internal marketing materials. Compiled and analyzed quarterly metrics to improve content and audience engagement

  • Created weekly systemwide e-newsletter for more than 16,000 employees
  • Wrote and published more than 4 stories per month on intranet
  • Served as internal communications liaison for 6 departments
  • Provided internal content and campaign ideas for social media and marketing teams

Michaels Stores, Inc.
BENEFITS AND COMPLIANCE COMMUNICATIONS SPECIALIST
Irving, TX – Sept. 2015 – Sept. 2016

Wrote, edited, and helped distribute benefits communication materials for more more than 40,000 employees. Actively involved in training Human Resources personnel and Employee Services team on new benefits. Worked with vendor to maintain benefits website content and provided key messaging.

  • Managed all aspects of corporate wellness challenge for more than 40,000 employees
  • Developed and implemented 12-month benefits communications strategy
  • Managed benefits fair for more than 1,000 Support Center employees

Madeleine Crouch & Co., Inc.
ACCOUNT MANAGER
Dallas, TX – Jan. 2008 – Sept. 2015

Served as manager for international association. Managed all association communications and events. Represented association’s at trade shows to promote membership, and administered certification programs.

  • Managed membership, communications, and events for international association of more than 1,000 members
  • Achieved second-highest conference attendance rate in 60-year history
  • Created association’s first media kit, online newsroom and potential member packet
  • Developed association’s first press kit and potential member packet

HCK2 Partners
INTERN TO HIRE, ASSISTANT ACCOUNT EXECUTIVE
Addison, TX – Aug. 2007 – Jan. 2008

Served as assistant on numerous accounts in a variety of industries, including: healthcare, nonprofit, education, and technology.

  • Developed communications plans for new client proposals
  • Wrote marketing and media kit materials, press releases, and media alerts
  • Pitched media and secured client coverage in local and national publications

Southwest Airlines
PUBLIC RELATIONS & COMMUNITY RELATIONS INTERN
Dallas, TX – Sept. 2006 – May 2007

Supported the execution of strategic communication plans for a variety of company initiatives – both internal and external.

  • Researched appropriate corporate volunteer opportunities
  • Assisted with planning, execution, and evaluation of employee and community events
  • Wrote media alerts, press releases, and magazine articles